Tether Launches €1.1B All-Cash Bid for Juventus FC in Bold Sports-Web3 Play
Tether has submitted a binding all-cash offer to acquire Exor’s 65.4% controlling stake in Juventus Football Club, valuing the Serie A giant at approximately €1.1 billion. The bid, priced at €2.66 per share, represents a 21.5% premium over Friday’s closing price of €2.19 on the Milan exchange.
The stablecoin issuer plans a full takeover via public tender, with CEO Paolo Ardoino framing the move as a 'long-term investment in global sports infrastructure.' Exor, the Agnelli family holding company that has controlled Juventus since 1923, faces a December 22 deadline to accept what WOULD mark one of crypto’s most audacious forays into traditional sports.
Tether’s proposal includes commitments for up to €1 billion in additional capital to modernize operations—a potential blueprint for Web3 integration in European football. Market observers note the bid tests crypto’s ability to navigate regulated legacy industries, coming just months after FTX’s high-profile sports sponsorship collapses.